Nieuw Jurk is a fashion label started by Esther Meijer who graduated from ArtEZ Academy in Arnhem in 2004. The collection presented at AFW S/S ’12 called Krisis refers to the economic crisis and the financial cuts by the Dutch government to the arts. After having a preshow with Sander de Graaf in a bunker on Sunday before the fashion week Esther showed her collection on the runway. The designs are innovative and wearable in many forms, unisex and very playful with tie-dye patterns, cuts and pieces in unexpected places, such as cut-outs on breasts and used as kneepatches. The stray-like cosmic feeling and futuristic look are apparent through the entire collection.